• Connect data in campaigns to building power

  • Explore the basics of data in campaigns 

  • Understand what a win number is and how to calculate it

  • Practice calculating a winning number

  • Identify a target universe & explore how it connects to the ‘who’ & ‘why’ behind a campaign

     

IN THIS LESSON, YOU’LL:

Training Creators: Vivian Morrison and Desiree Perez

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